New advert partnership results in anxieties about strong corporations giving into Elon Musk’s ‘bullying’ techniques under pressure and probably placing a troubling precedent.

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CASE STUDY: The good results of McDonald's Children's Day marketing campaign in China can be attributed to the strength of Tremendous supporters, a good collaboration with Mr Doodle, plus the creation of a minimal-version solution that managed to pique collective curiosity.

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